Problem
Due to the progress of modern life and new occupations that exists for most parents, Creating a service for transporting children can alleviate many of the current concerns of parents, and creating such a service requires creating complete security and comfort for children and their parents. So that children can reach their destination in health and safety and parents can have confidence in entrusting children to this service.
Process & Solution
For creating this possibility in the Tapsi product, the design process must begin by answering a few influential questions. These questions include:
- Who are the target users (persona) of this new feature in the product?
- What are the concerns, needs, and expectations of users who use this new feature?
- What has been the solution of competitors and similar products to meet this need?
- How should this facility be designed to meet the needs and concerns of users.
To answer these questions and according to the 10-day time I had, I considered the following process based on the user-centered design method as the solution to achieve a suitable plan.
1. Conducting Interviews
At this stage, to better understand the needs of users of this service, I conducted brief and limited interviews with several acquaintances. To select users, I assumed that the users of such a service are mostly parents with children. The purpose of these interviews was to identify the concerns and needs of users and the context and conditions of using this service.
It should be noted that due to the limited time of the task, the interviews were conducted in a very limited number and without observing the prerequisites of an accurate interview, and only for more empathy with potential users of this service.
2. Creating a Proto-persona
In the next step, based on the interviews and my assumptions, I defined the persona of this new possibility to better understand the users and document their needs and concerns.
3. Mapping the Journey
In the third step of the research, based on the defined persona, I mapped the user journey of this feature to determine the needs, concerns, and facilities required in each part of the Tapsi product process.
4. Benchmarking Competitors
In this step, I examined three products to get acquainted with the solutions that competitors and similar products have reached to solve such a need.
- HopSkipDrive
- Kango
- ZUM
Highlights of HopSkipDrive
Pay attention to the age of the child.
Children under the age of 6 need an adult to get on and off, and children under the age of 4 must be accompanied.
Save children's information within the user's profile
The user once enters the necessary information needed by the child, such as age, gender, photo, etc., and this information is stored in his profile forever so that the process of using the child's service will be easier and faster for the next time.\
Features and choices in the process of finding the right service for the user for the convenience of the child.
In the cars, there must be some features such as a booster seat for the child's comfort that the user can choose to have. And that it can determine the gender of the driver.
Ability define a custom word by the user
This word can be used by your child so that the child can recognize the correct driver by saying/hearinf that word.
Emergency contact number
This number is required if the user is not available.
Ability to continue the journey
With this feature, the user can repeat this service continuously every week.
Highlights of Kango
Ability to select the driver
The user can choose the driver according to the score he / she got and the car he / she has.
Share services with other children in the app
Social Features
It is possible to communicate and chat with others in the app:The user can invite his friends and neighbors in the app and communicate with them inside the app. The user can become a member of their neighbors' groups.
Highlights of ZUM
Because we must select an area where people use the service, I could not see the flow of the app and I used screenshots inside the Play Store to becnhmark the app.
5. Defining The Final Flow
Based on the user journey, I defined the entire Tapsi flow for the children to identify the sections, touchpoints, and pages that needed to be designed.
6. Sketching and Wireframing
At this stage, based on the defined flow, I first designed different sketches, and after deciding on the different sections, I designed a final wireframe of all the required pages and sections.
7.Finalizing the Design and Prototype
At this point, I first went to the Tapsi brand book website to get acquainted with its design language. After reading the brand book, I made an initial UI kit for Tapsi, including colors, text styles, and key components such as buttons, titles, and app bars. Then based on wireframes and considering the design system and current logic of Tapsi design, I started designing the sections and parts needed for the Tapsi service for children. After finishing the design, I re-examined the pages and turned the necessary sections into components to make the design more consistent In the final stage, by attaching the pages and creating the necessary interactions, I also made a Tapsi prototype for children.
